Why SIP Trunk and Routing are Critical

SIP trunking offers a method of delivering your customers a form of unified communications through routing voice and video calls, as well as instant messages over the Internet. This allows you to offer your customers a simpler form of communication with your business. Through SIP trunking, your customers can reach exactly who they need without navigating their way through a complex automatic attendant.

What is SIP Trunk and Routing?

A Session Internet Protocol, or SIP, is a protocol for communications used for controlling any form of the communication session. Just about every form of instant messages or video and voice calls available over the internet use some form of SIP to manage those sessions. SIP trunking uses these same protocols to allow businesses a method of offering communications over the internet for their customers. This makes it easier for your customers to receive fast responses from your organization no matter what their needs are.

It works in a similar way to a normal landline, except instead of routing calls to a Public Switched Telephone Network, SIP trunking routes call over the data network. This is accomplished by enabling the endpoint Private Branch Exchange phone system to send and receive calls over the internet. Through this activation, the SIP can control multiple voices, video, and messaging applications in real-time.

This entire process is a form of voice over Internet Protocol, or VoIP, technology. An Internet telephony service provider, or ITSP, can offer you SIP trunking capabilities to make your facility a unified communications facility. Most providers offer voice, video, and other media applications such as desktop sharing, web conferencing, or shared online whiteboards. This simplifies both internal and external communications for your entire organization.

How Can You Use SIP Trunk and Routing to Improve Your Business?

SIP trunking is more than just the latest trend in VoIP technology. It provides real business value by making communications easier to manage and more often than not allows for significant cost savings compared to traditional telephony services.

Through routing all of your communications over the internet, data on the calls your organization receives becomes much easier to manage. This allows you to pull insights into how your marketing campaigns work based on the number of sales call requests you receive. You can further define these data points based on location and demographics to further help understand what drove a specific campaign to success. This lets you create clear guidelines for future marketing campaigns.

Most SIP trunking solutions also come with a range of features to help optimize your organizational workflow. For example, through a simplified desktop sharing application offered through SIP trunking, you can easily explain new offerings to customers by showing them it directly on your computer. Or, you could use this technology as part of your training for new hires to get them up to speed and producing faster. On top of these features, SIP trunking also offers a more robust, reliable, and agile solution over traditional telephony services.

You can also likely save money through transitioning to a SIP trunking telephony system instead of a traditional telephony system. SIP trunking offers cost-effective solutions because it does not require all of the physical wiring and bulky equipment required with traditional telephony systems. By removing the need for bulky telephony equipment, you not only save money through the equipment itself, but you also save through a reduction in power usage. A SIP trunking solution also makes scaling your telephony system much easier as your organizational demands grow. So, as your organization grows, your telephony system can grow with it.